40
bear costume
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Great$48.11avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$346K$346K/yr · 799K searches
Price range
Good$9.80–$173.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,650.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Signals High Returns