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beach shirts
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Price range
Great$7.33–$39.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,827.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 398K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate
Signals High Returns