35
be kind of a badass necklace
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible83.56avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.44–$38.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 8K searches