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barn coat
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.26avg listing price — sweet spot $15–$100
Review moat
Great187.26avg incumbent reviews — the moat a new listing must climb
Price range
Great$18.62–$111.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Bad$16K$16K/yr · 472K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Returns
Bad19.4%return rate — above 5% kills the launch gate