48
barber jacket
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.99avg listing price — sweet spot $15–$100
Price range
Great$7.96–$70.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great452.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 306K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand