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ballet sweater
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$19.86avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great284.61avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.72–$43.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$27K$27K/yr · 243K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.9%90-day search growth — must beat 0% to launch