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ballet skirt
Skip itHigh returns (10.3%) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Review moat
Good678.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Price range
Good$7.85–$28.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$188K$189K/yr · 934K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Returns
Bad10.3%return rate — above 5% kills the launch gate
Signals High Returns