49
balaclava hoodie
Skip itSoft demand (-76.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.00avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great$7.01–$59.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good921.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad$27K$27K/yr · 507K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand