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badgley mischka
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great131.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$134.33avg listing price — sweet spot $15–$100
Price range
Okay$23.57–$234.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 569K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad36.4%return rate — above 5% kills the launch gate