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Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Great$8.14–$47.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good888.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$126K$126K/yr · 1.6M searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns