59
backless dress
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.48avg listing price — sweet spot $15–$100
Price range
Great$8.11–$104.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good794.02avg incumbent reviews — the moat a new listing must climb
Market size
Good$461K$461K/yr · 9.8M searches
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad19.4%return rate — above 5% kills the launch gate