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back to the future shirt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.94avg listing price — sweet spot $15–$100
Price range
Great$10.64–$33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good709.65avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 139K searches
Brand share
Bad99%top-5 brand share — brand-locked demand