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baby wearing jacket
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$54.66avg listing price — sweet spot $15–$100
Price range
Great$17.32–$105.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,182.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$22K$22K/yr · 312K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate