43
baby water shoes 12-18 months
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+116.7%90-day search growth — must beat 0% to launch
Price range
Great$9.64–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,418.39avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 63K searches