38
baby thermal set
Skip itSoft demand (-83.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great$9.63–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,977.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 120K searches
Growth
Bad-83.7%90-day search growth — must beat 0% to launch