38
baby sweater
Skip itSoft demand (-37.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Great$11.53–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 1.3M searches
Review moat
Okay3,937.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Signals High Returns