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baby socks 12-18 months
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Market size
Okay$210K$210K/yr · 495K searches
Price range
Bad$6.94–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,820.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.6%90-day search growth — must beat 0% to launch