46
baby shoes 12-18 months
Skip itHigh returns (6.3%) — this niche doesn't clear our bar today.
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$6.40–$33.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,858.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$150K$150K/yr · 411K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate