46
baby pants 12-18 months
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$19.93avg listing price — sweet spot $15–$100
Price range
Great$10.30–$59.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$178K$178K/yr · 401K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,287.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.9%90-day search growth — must beat 0% to launch