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47

baby outfits 3-6 months

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A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 25Conversion 12Competition 95Returns 65Price range 86Avg price 85Brand share 91Review moat 22Quality gap 19

Competition

Great20%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$7.08–$75.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad10,026.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 146K searches

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