40
baby mittens 12-18 months
Skip itSoft demand (-83.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$4.62–$36.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Review moat
Okay2,695.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 246K searches
Growth
Bad-83.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand