40
baby leggings 12-18 months
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Price range
Good$5.77–$36.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,261.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 163K searches