40
baby girl hats 6-12 months
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,039.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.49avg listing price — sweet spot $15–$100
Price range
Good$5.91–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 138K searches
Growth
Bad-35.4%90-day search growth — must beat 0% to launch