34
baby girl coats 12-18 months
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.73avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$8.92–$74.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad6,434.4avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 107K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Signals High Returns