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baby football outfit
Skip itSoft demand (-50.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Review moat
Good608.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.94–$33.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 516K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.9%90-day search growth — must beat 0% to launch