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baby dress
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Great$9.42–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,930.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 2.2M searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale