35
baby cardigan
Skip itSoft demand (-58.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Good$8.94–$27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,591.01avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 133K searches
Growth
Bad-58.2%90-day search growth — must beat 0% to launch
Signals High Returns