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baby button down shirt
Skip itHigh returns (10.6%) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Price range
Good$7.23–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,849.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 140K searches
Returns
Bad10.6%return rate — above 5% kills the launch gate
Signals High Returns