40
baby boy boots
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$6.74–$39.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,212.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 352K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
Signals High Returns