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baby booties
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Price range
Great$4.95–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Market size
Good$404K$404K/yr · 2.9M searches
Review moat
Okay3,175.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale