44
baby blue sports bra
Skip itHigh returns (10.7%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Price range
Great$9.44–$45.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,117.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 153K searches
Returns
Bad10.7%return rate — above 5% kills the launch gate
Signals High Returns