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baby announcement onesie
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Review moat
Great339.38avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Good$9.51–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 266K searches
Signals Low Review Barrier