41
aztec jacket women
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$34.80avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$11.93–$89.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,537.99avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 337K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Growth
Bad-54.3%90-day search growth — must beat 0% to launch