35
away everywhere bag
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Good596.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$145.86avg listing price — sweet spot $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 113K searches
Price range
Bad$21.81–$354.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale