50
avia
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a deep review moat (12,014 avg reviews) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Price range
Good$6.79–$36.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$185K$185K/yr · 347K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,013.85avg incumbent reviews — the moat a new listing must climb