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average joes costume
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.02avg listing price — sweet spot $15–$100
Price range
Great$8.56–$46.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good581.73avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 114K searches
Returns
Bad9.1%return rate — above 5% kills the launch gate
Signals High Returns