49
asics gel
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Market size
Incredible$2.3M$2.3M/yr · 11.3M searches
Avg price
Great$90.78avg listing price — sweet spot $15–$100
Review moat
Okay2,197.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.98–$206.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand