43
ascot
Skip itHigh returns (7.6%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Price range
Great$8.88–$41.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Review moat
Good757.04avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 331K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Signals High Returns