39
army sweatshirt
Skip itSoft demand (-51.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.82avg listing price — sweet spot $15–$100
Price range
Great$10.62–$98.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,877.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 161K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.0%90-day search growth — must beat 0% to launch