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army jacket
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$49.56avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$14.29–$192.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,078.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 280K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate