50
army costume women
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but high returns (15.6%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.57avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great25%top-5 click share — an open shelf
Price range
Great$7.86–$85.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good804.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 312K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad15.6%return rate — above 5% kills the launch gate