50
armor
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$99.24avg listing price — sweet spot $15–$100
Market size
Good$296K$296K/yr · 1.1M searches
Review moat
Okay1,862.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Price range
Bad$14.63–$765.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale