37
ariat jacket womens
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Great$47.71avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Good$7.76–$124.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,201.34avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 662K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Returns
Bad10.8%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns