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argyle sweater women
Skip itSoft demand (-73.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$28.43avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$7.32–$130.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,501.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 524K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.2%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate