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anorak jacket men
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.40avg listing price — sweet spot $15–$100
Price range
Great$15.12–$121.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,222.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 389K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale