50
amethyst necklace
Worth a lookShows a sweet-spot price point ($28.23 avg), but soft demand (-41.1% this quarter) keeps it on the watch list.
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$6.88–$108.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,338.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$249K$249K/yr · 609K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.1%90-day search growth — must beat 0% to launch