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amethyst earrings
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.14avg listing price — sweet spot $15–$100
Price range
Great$7.18–$79.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good742.06avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 61K searches
Growth
Bad-48.8%90-day search growth — must beat 0% to launch