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amazon employee apparel
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Good$6.62–$137.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad14,550.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 280K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale