38
amazon collection
Skip itPrices mostly outside the sweet spot ($2.91–$2772.46) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$118.92avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,577.51avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 142K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.91–$2772.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price