35
alpha phi alpha paraphernalia
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$8.94–$37.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,886.33avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 247K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch